Anti-Spam and Safe Browsing Solutions Combine Their
Technologies to Provide the Best Protection for Internet Users
NEW HAVEN, CT, May 15th 2006 - LashBack (www.lashback.com),
the leader in email unsubscribe automation and reputation technologies, and
CallingID (www.callingid.com), the
leading provider of safe browsing solutions, announced an enhancement to the
CallingID toolbar that protects users from spam by warning them before they
submit their email address to Internet sites. Since many spammers use subscribe
and unsubscribe forms as a way to collect real addresses to add to their lists,
LashBack monitors the reputation of all online advertisers to determine which
can be trusted with these requests. With this new solution users who have the
CallingID toolbar need not fear when submitting their email address to sites.
If the site is known as a spam source, they are automatically alerted before
they provide the party in question with their email address.
"The addition of an anti-spam solution to our toolbar, brings the number of
verification tests, run behind the scenes to 54" said Yoram Nissenboim,
CallingID CEO. "CallingID succeeds in protecting users from becoming fraud
victims, while encouraging them to do more business with valid sites."
"Unsubscribing from the wrong location results in even more SPAM being sent to
your email address" said Brandon Phillips, CEO of LashBack. "Seemingly, trusted
and untrusted advertisers look exactly the same. Personal data shared with the
wrong advertisers has a very high likelihood of being misused. The cooperation
between LashBack and CallingID's visual verification and background checks is a
remarkable advance in consumer privacy protection."
CallingID's toolbar shows details and physical address of site owner. It
instantly runs
54
verification tests on every website visited and evaluates the risk of doing
business with that website. When any of these tests fail, the user is urged to
reconsider the decision to login or to place an order. CallingID's software can
be downloaded for free from www.callingid.com/download.aspx.
Installation is fast and simple. CallingID supports Internet Explorer and
Firefox under Windows platforms (98, ME, 2000 and XP).
About CallingID
CallingID provides solutions that encourage usage of the Internet for business,
helping customers avoid Internet fraud (phishing, pharming, spyware and
Trojans) focusing on online banking, e-commerce and corporate sites as well as
individual Internet users. CallingID's offices are located in New Haven,
Connecticut and the R&D team is based in Haifa, Israel.
About Lashback
LashBack, LLC is an email reputation provider focused on enforcing each
consumer's right to safely unsubscribe from commercial email. LashBack's
UnsubSafe™ services are used to protect over 300 million email inboxes
worldwide from unsubscribe abuse.. LashBack also provides unsubscribe
reputation scores to leading email reputation providers, as well as unsubscribe
performance monitoring services to email advertisers and senders. To learn more
about LashBack, visit www.LashBack.com
CallingID contact: Miri Arie miri@callingid.com 203-244-4043
www.callingid.com