CallingID's Revolutionary Internet Fraud Protection
Solution Prevents 90% of Online Identity Theft
The new solution, CallingID Link Advisor, identifies and verifies links in Web
Browsers, Emails and Instant Messengers before they are visited
NEW HAVEN, CT, Aug 21st 2006 – Earlier today CallingID, a leading provider of
safe Internet solutions, announced
CallingID Link Advisor, a
revolutionary solution, adding a convenient new level of protection. When the
mouse is placed over any link a risk assessment and the full details of the
site owner are displayed, allowing the user to evaluate the site before
visiting it. If the site is assessed as high risk or its owner is located in a
'problematic' country, the user is advised to ignore the link.
According to several studies conducted by Anti-Phishing-Working-Group, UC
Berkeley and Harvard University, more than 90% of visits to fraudulent sites
result from following links sent to users by email and instant messengers or
misleading links in web pages. Users think the link will bring them to a
legitimate site and in most cases the damage is done before the user notices
the fraud. CallingID Link Advisor identifies and verifies each link before it
is clicked and advises the user about the legitimacy of the site and the risks
involved.
"The results of the Internet Fraud studies indicate that web users need
guidance while surfing the Internet" said Yoram Nissenboim, CallingID CEO,
"Someone to scout out the links for them and alert them of potential dangers.
CallingID Link Advisor succeeds in protecting users from becoming fraud
victims, while encouraging them to do more business with real sites. It is a
transparent solution that lets users continue regular Internet activities while
providing them with useful information. Before they visit a site they know who
the owner of the site is and whether it is O.K. to trade with it. When there is
a potential risk they are given an immediate warning".
Link Advisor warns users of links to sites that are known as phishing sites;
are known users of malicious code; owned by illegitimate organizations;
deceiving links (that lead to different sites than the ones displayed); sites
that do not reasonable expose their owner. CallingID has assessed over 2.5M web
sites and thousands of new sites are added to the database daily.
CallingID Link Advisor can be downloaded from
www.callingid.com/downloadlinkadvisor.aspx. Installation is fast and
simple. CallingID Link Advisor supports Internet Explorer, Firefox and AOL web
browsers; Outlook, Outlook Express, Thunderbird, Eudora and Incredimail email
clients; ICQ and Yahoo messengers.
About CallingID
CallingID is a technology leader for protecting institutions and individuals
when using the internet for ecommerce, online banking and accessing secure
sites or any site to which a user wishes to submit private or personal data.
CallingID provides solutions that encourage usage of the Internet for business,
helping customers avoid Internet fraud (Phishing, Pharming, Spyware and
Trojans) focusing on online banking, e-commerce and corporate sites as well as
individual Internet users. CallingID's offices are located in New Haven,
Connecticut and the R&D team is based in Haifa, Israel.