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CallingID Transfers the Liability of Phishing Losses in Online Banking from the Customer to the Bank


NEW HAVEN, CT, September 18th 2006 – CallingID's unique solutions for safe Internet browsing protect online banking customers from Internet fraud losses. Now that banks require customers take "reasonable care" to protect themselves before bearing losses, customers who use CallingID's solutions can prove that they are taking more than reasonable care to protect themselves.

Over the summer there have been several cases where banks challenged customers to prove that they took "reasonable care" to protect themselves before bearing losses. One such case was when the Northern Kentucky Chamber of Commerce was duped out of more than $163,000. A second case was between the Bank of Ireland and a group of customers that fell victim to a phishing scam that exhausted €160,000 ($202,000) from their accounts. In this case the bank initially refused to cover the losses, but has since credited the accounts of nine victims, who had threatened to sue to recover their funds. Another famous case last year was when a Miami business owner, Joe Lopez, sued Bank of America after it refused to cover $90,000 in phishing losses.

CallingID provides a combination of two solutions: Link Advisor which protects customers from phishing links received by email or instant message, before they even click on them, and CallingID Toolbar which serves as an "Internet Bodyguard" protecting customers when they visit sites by running 54 real-time security tests, alerting users before they submit personal or confidential information to a suspicious site.

"The results of recent Internet fraud studies indicate that web users need guidance when surfing the Internet" said Yoram Nissenboim, CallingID CEO, "CallingID succeeds in protecting users from becoming fraud victims, while encouraging them to do more business with real sites. It is a transparent solution that lets users continue regular Internet activities while providing them with useful information. Before they visit a site they know who the owners of the site are and whether it is safe to trade with them. When there is a potential risk they are given an immediate warning".

CallingID considers risky all links to sites that are known as phishing sites; use malicious code; are owned by illegitimate entities; contain or are reached via deceiving links (any link whose destination is different than the one displayed); sites that hide their owners' identity. CallingID has a database of over 3 million web sites and thousands of new sites are added to the database daily.

CallingID's software can be downloaded from www.callingid.com.
Installation is fast and simple. CallingID Link Advisor supports Internet Explorer and Firefox web browsers, Outlook, Outlook Express, Thunderbird, Eudora and Incredimail email clients, ICQ, Google Talk and Yahoo messengers. CallingID Toolbar supports Internet Explorer and Firefox.

About CallingID
CallingID is a technology leader for protecting institutions and individuals when using the internet for ecommerce, online banking and accessing secure sites or any site to which a user wishes to submit private or personal data. CallingID provides solutions that encourage usage of the Internet for business, helping customers avoid Internet fraud (Phishing, Pharming, Spyware and Trojans) focusing on online banking, e-commerce and corporate sites as well as individual Internet users. CallingID's offices are located in New Haven, Connecticut and the R&D team is based in Haifa, Israel.





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