CallingID Strong Authentication Focuses on Online Brokerage Firms and Their Users to Protect Them from Cyber-Thieves

NEW HAVEN, CT, October 31st 2006 - CallingID, the leading provider of strong authentication and safe browsing solutions, announced today a special version of its Strong Authentication Platform for online brokerage firms to help them reduce online fraud. The online brokerage market is encouraged to utilize this unobtrusive, easy to implement, strong authentication solution which enables fool-proof anti-phishing and anti-spyware capabilities without adding complexity to the user's experience.

CallingID's Strong Authentication Platform is a simple solution that requires no hardware or software on the client's machine and is designed to work in public computers where spyware such as key-loggers are installed. The unique patent pending spyware bypass protects users against Phishing, Trojans, Spyware and Man-in-the-Middle attacks. It allows users to keep their standard username and password login process and requires only minimal support. Additional authentication factors are automatically requested in cases where the user's login is suspicious

Although no client software installation is required, users are encouraged to install and use the CallingID Toolbar to benefit from safe Internet browsing free of all types of Internet Fraud.

While all other solutions are focused on authentication, CallingID attacks the root issues hindering the use of the Internet for online transactions. It provides identification, verification and authentication for both the user and the website

Identify who you are dealing with
• Who owns the site
• Who is the user, where is he/she located and what device he/she uses to login
Authenticate to make sure that this is really whom it claims to be
• Unique site-to-user active authentication
• Adaptive multi-layered user authentication
Verify that it is safe dealing with this entity
• Automatic risk assessment for the site and the user
• Verify that the user is not exposed to internet fraud (Spyware, Man-in-the-Middle, Pharming, etc.)

"The latest reports from E*trade admitting that Internet fraud-related scams cost the company $18 million in Q3 2006, and the report from TD Ameritrade that their loss came to $4 million in Q4 2006 brought us to the conclusion that this sector needs help", said Yoram Nissenboim, CallingID CEO. "CallingID succeeds in protecting users from becoming fraud victims without adding complexity to the login process. We invite the online brokerage firms and their users to take advantage of this protection."

Online brokerage firms adding CallingID Strong Authentication Platform to their servers now have a way to considerably reducing the risks and concerns that their clients have of being scammed, thus addressing their reluctance to conduct business over the Internet. The clients feel that the institution has taken the necessary steps to secure them, and since no complex procedure is added, they can significantly increase their business activities with the institution.


A working demonstration of CallingID Safety Seal is available at https://db.callingid.com/SafetySealDist/

About CallingID
CallingID is a technology leader for protecting institutions and individuals when using the internet for ecommerce, online banking and accessing secure sites or any site to which a user wishes to submit private or personal data. CallingID provides solutions that encourage usage of the Internet for business, helping customers avoid Internet fraud (Phishing, Pharming, Spyware and Trojans) focusing on online banking, e-commerce and corporate sites as well as individual Internet users. CallingID's offices are located in New Haven, Connecticut and the R&D team is based in Haifa, Israel.