TELECOM 2006, TEL AVIV, ISRAEL, Nov 7th 2006 - CallingID, the leading provider of safe Internet browsing solutions, introduces Link Advisor, a revolutionary solution that protects users from Internet scam and encourages use of the Internet for safe e-commerce and online banking. It combines five layers that protect users from all aspects of Internet fraud and provides positive identification of sites suitable to do business with. When a user places his mouse on a web link, received in an email message, web page or instant message, a risk assessment with full details of the site owner is shown, before the site is actually visited. While all other solutions are limited to one or two protection layers, CallingID provides a comprehensive, non-intrusive and user friendly solution.

The following table shows the five levels of protection CallingID provides compared to the protection provided by Microsoft Internet Explorer 7, Symantec Norton Confidential and McAfee Site Advisor.

	CallingID	Microsoft	Symantec	McAfee
Detect Phishing Sites, In Real-Time and with Black Lists				Only Blacklists
Detect Non-Phishing Scam Sites
Identify Sites Suitable for Business and Their Owners
Automatically Protect Against Sending Personal Data to Suspect Sites			Only Manualy Defined Data	Only Manualy Defined Data
Asses the Risk of Following a Link Before Visiting a Site – via Email, Web and IM				Only in search results

According to several studies conducted by Anti-Phishing-Working-Group, UC Berkeley and Harvard University, more than 90% of visits at fraud sites result from following links sent to users in email messages, instant messages or web pages. CallingID Link Advisor identifies and verifies each link. CallingID advises the user whether the link will lead to a legitimate site and lists the risks involved. As a result 77% of CallingID users reported that they increased Internet usage for either e-commerce or online banking because they feel safe with the new high level of protection they have.

"The Results of the Internet Fraud studies indicate that web users need guidance when surfing the Internet" said Yoram Nissenboim, CallingID CEO, "CallingID succeeds in protecting users from becoming fraud victims, while encouraging them to do more business with real sites. It is a transparent solution that lets users continue regular Internet activities while providing them with useful information. Before they visit a site they know who the owner of the site is and whether it is O.K. to trade with it. When there is a potential risk they are given an immediate warning and their personal data is not exposed to identity theft".

CallingID considers risky all links to sites that are known as phishing sites; are known as using malicious code; owned by illegitimate organizations; deceiving links (by clicking on the link you will reach a different site than the one displayed); sites that did not use reasonable means to disclose their owner. CallingID has a database of over 4,000,000 web sites and thousands of new sites are added to the database daily.

CallingID's software can be downloaded from www.callingid.com/download.aspx. Installation is fast and simple. CallingID supports Internet Explorer (including IE7) and Firefox (including 2.0) web browsers, Outlook, Outlook Express, Thunderbird, Eudora and Incredimail email clients, ICQ, Talk and Yahoo messengers.

About CallingID
CallingID is a technology leader for protecting institutions and individuals when using the internet for ecommerce, online banking and accessing secure sites or any site to which a user wishes to submit private or personal data. CallingID provides solutions that encourage usage of the Internet for business, helping customers avoid Internet fraud (Phishing, Pharming, Spyware and Trojans) focusing on online banking, e-commerce and corporate sites as well as individual Internet users. CallingID's offices are located in New Haven, Connecticut and the R&D team is based in Haifa, Israel.