CallingID Strong Authentication Focuses on Online
Brokerage Firms and Their Users to Protect Them from Cyber-Thieves
NEW HAVEN, CT, October 31st 2006 - CallingID, the leading provider of strong
authentication and safe browsing solutions, announced today a special version
of its Strong Authentication Platform for online brokerage firms to help them
reduce online fraud. The online brokerage market is encouraged to utilize this
unobtrusive, easy to implement, strong authentication solution which enables
fool-proof anti-phishing and anti-spyware capabilities without adding
complexity to the user's experience.
CallingID's Strong Authentication Platform is a simple solution that requires
no hardware or software on the client's machine and is designed to work in
public computers where spyware such as key-loggers are installed. The unique
patent pending spyware bypass protects users against Phishing, Trojans, Spyware
and Man-in-the-Middle attacks. It allows users to keep their standard username
and password login process and requires only minimal support. Additional
authentication factors are automatically requested in cases where the user's
login is suspicious
Although no client software installation is required, users are encouraged to
install and use the CallingID Toolbar to benefit from safe Internet browsing
free of all types of Internet Fraud.
While all other solutions are focused on authentication, CallingID attacks the
root issues hindering the use of the Internet for online transactions. It
provides identification, verification and authentication for both the user and
the website
Identify who you are dealing with
• Who owns the site
• Who is the user, where is he/she located and what device he/she uses to login
Authenticate to make sure that this is really whom it claims to be
• Unique site-to-user active authentication
• Adaptive multi-layered user authentication
Verify that it is safe dealing with this entity
• Automatic risk assessment for the site and the user
• Verify that the user is not exposed to internet fraud (Spyware,
Man-in-the-Middle, Pharming, etc.)
"The latest reports from E*trade admitting that Internet fraud-related scams
cost the company $18 million in Q3 2006, and the report from TD Ameritrade that
their loss came to $4 million in Q4 2006 brought us to the conclusion that this
sector needs help", said Yoram Nissenboim, CallingID CEO. "CallingID succeeds
in protecting users from becoming fraud victims without adding complexity to
the login process. We invite the online brokerage firms and their users to take
advantage of this protection."
Online brokerage firms adding CallingID Strong Authentication Platform to their
servers now have a way to considerably reducing the risks and concerns that
their clients have of being scammed, thus addressing their reluctance to
conduct business over the Internet. The clients feel that the institution has
taken the necessary steps to secure them, and since no complex procedure is
added, they can significantly increase their business activities with the
institution.
A working demonstration of CallingID Safety Seal is available at http://analyst.callingid.com/SafetySeal.Demo4/
About CallingID
CallingID is a technology leader for protecting institutions and individuals
when using the internet for ecommerce, online banking and accessing secure
sites or any site to which a user wishes to submit private or personal data.
CallingID provides solutions that encourage usage of the Internet for business,
helping customers avoid Internet fraud (Phishing, Pharming, Spyware and
Trojans) focusing on online banking, e-commerce and corporate sites as well as
individual Internet users. CallingID's offices are located in New Haven,
Connecticut and the R&D team is based in Haifa, Israel.