CallingID Strong Authentication Platform provides high value to the web site managers, their support team and their users while they login to their account:

 Users Benefits
Continued use of traditional user-id and password. When a user logs into the web account he knows that he is safe and this is really the site he intended to reach - it is not a phishing site; no proxy is waiting for him to complete his login process and then use his credentials; no Trojan or Spyware can detect his login parameters and steal his identity.

As added value the user can chooses to install the CallingID toolbar. Once installed, users see who is owns every site they visit; where the owner is located and an automatic assessment of the risk level of submitting personal or confidential information to that site.

 Site Managers Benefits
A site protected by CallingID Strong Authentication Platform can show a seal demonstrating that it is safe from hackers trying to login to users' accounts. Automatic risk assessment systems detect suspicious clients and force them to use an additional factor for authentication or blocks their access entirely.

The site achieves high client satisfaction as the clients feel that the institution has taken the necessary steps to secure them, and since no complex procedure is added, it can significantly increase business activities with the customers. We see this solution widely adopted by banks since CallingID Strong Authentication Platform helps banks comply with the October 2005 FFIEC guidelines (See how).

 Support Benefits
CallingID Strong Authentication Platform is a simple and intuitive solution easily understood and requires minimal support. With a basic system that does not require any installation or configuration changes, it avoids most support requests. When additional factors are required they are easy to understand and the users can choose between many options to select the factor that meets their needs.