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Link Advisor Support: Frequently Asked Questions

If you'd like to learn about Internet Fraud, Phishing and ID Theft please click here.



What is Link Advisor?
Link Advisor is a simple tool designed to keep you safe and informed while using the internet. It shows you vital information about the sites behind the links you intend to visit before you even click on them. It evaluates every link and provides you with the following information:

Which site will you really visit
Which company stands behind the site
Is it safe to deal with the site
Are there any known risks visiting the site

You don’t have to be an expert to be safe. CallingID Link Advisor is your bodyguard. It automatically scouts the sites you intend to visit and provides you with all the information you need to make an informed decision – Can I follow the link or should I ignore it because there are risks I don't want to take.

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Who needs Link Advisor?
Every Internet user needs Link Advisor. Without it you need to be an expert and spend a lot of time to determine if the link you are about to click will take you to a safe site. With Link Advisor you immediately see exactly where you will go and if it is safe.

With the steady rise in identity theft, phishing and other crimes online CallingID Link Advisor has become a must for every Internet user.

It is estimated that over 2,000 Internet users fall victim to Internet crime every day. Victims range from Internet novices to online security professionals. Every day new ways to swindle and steal are thought up, and there simply is no way for users to keep an eye out for fraud while using the Internet efficiently.

Users often respond to emails and other solicitations or search results thinking they are accessing a company and/or responding to a reasonable request. The exposure is as simple as signing up for a newsletter and providing a standard user ID and password. It can be as easy as responding to information verification. It can be as confusing as trying to handle an apparent billing problem and identifying yourself. All these are potential devices scammers and identity thieves employ to get the information they need to overtake your identity.

Many attempts have been made to protect users from the criminals who try to take advantage of the anonymity provided by the Internet. However, most of the tools currently available react slowly when a new scam or phishing site is launched and often block sites you actually wish to do business with because of arbitrary access rules.

Here is where CallingID Link Advisor comes into the picture. Link Advisor evaluates all the information about the sites hiding behind the links you see and displays that information when you point to the corresponding link. Now users don't need to investigate every link they receive - simply placing the mouse over a link is enough to judge if a site is trustworthy or fraudulent. At the user's request Link Advisor can show a summary of all the information used to make the assessment of the site, thus allowing users to gauge the site for themselves without running complex tests and queries about the site owner.


For more information about who's in danger of falling prey to Phishing scams please read the article: "Research reveals phishing hooks"
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What applications does Link Advisor support?
CallingID currently supports the following applications:

Web Browsers Email Clients Instant Messengers MS Office
Internet Explorer
Firefox
AOL Browser
Avant
Outlook
Outlook Express
Thunderbird
Incredimail
Eudora
Windows Mail
Yahoo!
ICQ
Google Talk
Word
Outlook

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What does the term CallingID mean?

"Caller-ID" is a service that provides the name and telephone number of a caller, which appear on a display as the call is being received.

"CallingID" is a service that displays the name of the person you are calling.
CallingID Link Advisor is a service that displays the name, address, server location, etc. of the sites you recieve links to.
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How does Link Advisor work?
CallingID Link Advisor uses many different sources to find site owners, to verify that the owner is a real organization and to ;deliver the most accurate information to all users. Running complex verification tests on the CallingID servers, Cross-Searching several international information databases, Advanced Risk Assessment conducted by Link Advisor when the page is loaded and by the CallingID team are all pooled together to give you the most informed and accurate assessment available.

How Does CallingID Work?
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Why doesn't Link Advisor appear when I place my mouse over certain links?
Some special links do not display Link Advisor, such as links generated by hidden code. This problem is typical to links in pages built with Flash or JavaScript. In such cases Link Advisor will not display anything. Avoid following such links and if you must follow them, proceed with caution.



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Why does Link Advisor periodically connect to the Internet even when I'm not browsing?
CallingID Link Advisor runs several tests on the link you receive to make sure they're safe. Most of these tests are done by our servers. In an effort to insure your privacy, some of these tests are performed by your Link Advisor, without sending any requests to the CallingID servers.

To conduct these tests your CallingID Link Advisor needs access to up-to-date internal tables, such as lists of known phishing sites.

To make sure your Link Advisor provides you with the best possible information, these tables are periodically updated. This keeps your Link Advisor running smoothly, your information safe, your privacy protected and minimizes communication with CallingID's servers while you browse the Internet.

While some other solutions send every URL you visit to their servers to check for phishing, Link Advisor stores some tables on your computer. Keeping tables locally also means that when you visit different pages within the same site Link Advisor doesn't need to communicate with the servers, giving you a faster, safer browsing experience.

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